Social Media Marketing: How to do it, Types, Tools & Tips

But if you live through the heat, you could harness some serious potential. Instagram is and was always about pictures, and its video function is pretty popular too. Out of all of the big networks, Instagram has the highest engagement rate. If you’re serious about growing your brand, don’t just focus on the large sites with a vast audience. Although they’re an obvious place to start, look for different, more creative ways to engage your prospects and develop leads.

Modifying social media use to improve mental health step 1: Reduce time online

The concept of the search box is likely to disappear in the next 5 years. Build a change-proof content strategy via a renewed focus on your reach and influence. You've spend too much time and effort on content creation to share it only once. Check out 4 smart strategies you can implement today to improve the reach of your existing content. YouTube is a huge search engine in its own right, and growing your presence there can be valuable for your brand, your presence in organic Google SERPs, and more. Check out this guide that walks you through methods of setting up and growing your YouTube presence, as well as tool suggestions and pro tips along the way.

Predictions for SEO in 2018

Snapchat marketing is all about sharing those precious moments that we all have so few of in life, so make sure that you use it for just that. Reddit rewards accounts with karma, which they display separately for links and text posts. That means that your business can get some serious attention on the platform if you play your cards right. After all, the more people that believe your business knows what it’s talking about, the more people who will work with you in the future.

These stories last for 24 hours, which means time frame should be something you have to factor into your decision to make them. Most of the time, you are better off creating visuals and graphics you can use on multiple platforms that will also have a longer shelf life. Patience and experimentation is key as you find the right formula that works for you. For example, spend time looking through popular hashtags to see if your post is a fit; so that more people can discover you. Same thing goes for tagging other relevant accounts with an @ sign. You can find more tips in this excellent guide from DigitalTrends.

Why Use Social Media?

Look up from your screen and connect with people you cross paths with on public transport, at the coffee shop, or in the grocery store. Simply smiling or saying hello will improve how you feel—and you never know where it may lead. For more tips on reducing your overall phone use, read Smartphone Addiction.

TikTok Reports 62% Jump in Fake Profiles Being Created in the App

Skype started as an independent company back in 2013 but is now owned and developed by Microsoft. So if your target audience is mostly teenagers, you should consider using the app. If you’re not familiar with Snapchat, check out our beginner’s guide to Snapchat. Or if you’re undecided between Snapchat and Instagram, we wrote a little comparison of Snapchat and Instagram for brands. Messenger used to be a feature within Facebook, but since 2011, Messenger has been a standalone app with expanded features. Businesses can advertise, create chatbots, send newsletters, and more.

Set aside time each week to interact offline with friends and family. Try to make it a regular get-together where you always keep your phones off. If you compulsively check your phone every few minutes, wean yourself off by limiting your checks to once every 15 minutes. There are apps that can automatically limit when you’re able to access your phone.